Google Ads Search for lead gen, built on verified tracking.
Tracking-first Google Ads Search consulting for lead gen. Verify conversion data first, cut waste next, then scale.
Good fit
- USD 3k–100k/month Search spend
- Lead gen (not ecomm)
- Founder or growth owner
Under USD 1.5k? Usually not a fit unless it is a one-off tracking fix.
Fix tracking first (Verified Baseline)
Verified Conversion Baseline
Step 1
Track
Step 2
Trim
Step 3
Scale
Verified means
Free Tracking Health Check
Free tool
Scan any URL for Ads, GA4, and GTM signals. Use it to triage, then verify properly.
Open the tool →Quick start
- Enter the primary landing page URL
- Review the signals and summary
- Verify firing with Tag Assistant
Tracking Fix Sprint
Sprint 1 · Track
Verified conversion baseline in 5 business days. You get a Tracking Map, Fix Log, and verification evidence.
- Tracking Map
- Fix Log
- Verification evidence
Outcome
A verified baseline you can trust before spending more.
Waste Reduction Sprint
Sprint 2 · Trim
Reduce junk spend with query analysis, negatives, and guardrails. 5 business days.
- • Waste Report
- • Negatives export
- • Guardrails
After baseline
Ongoing Search Management is available once tracking is verified.
Guides and tools
What you get
Tracking Map
Conversion actions documented
Fix Log
Every change recorded
Verification
Test evidence included
Waste Report
Junk queries identified
Fit and not a fit
Good fit
- • USD 3k–100k/month Search spend
- • Lead gen (not ecomm)
- • Founder or growth owner
Not a fit
- • Under USD 1.5k/month unless tracking is urgent
- • Multi-channel teams seeking a generalist
- • Anyone who wants scale without verification
Ready to fix tracking?
Start with the Tracking Fix Sprint. Verified baseline in 5 days. No retainer until the data is trusted.